Effect of Digital Skills Strategies on the Sustainability of Pharmaceutical Firms in Enugu State

Obodoagu, K. O.; Okechukwu, E. U.

doi:10.5281/zenodo.12545185

Effect of Digital Skills Strategies on the Sustainability of Pharmaceutical Firms in Enugu State

Authors: Obodoagu, K. O., Okechukwu, E. U.

Journal: Global Journal of Finance and Business Review (GJFBR), ISSN 1694-450X

Citation: GJFBR 7(3): 1-18, 2024-06-26.

DOI: 10.5281/zenodo.12545185

PDF: Download full-text PDF

Type: Original Research

Abstract

The study evaluated the effect of digital skills strategies on the sustainability of pharmaceutical firms in Enugu State. The specific objectives were to: examine the effect of creativity strategy on the regulatory compliance among investors and evaluate the effect of communication strategy on the growing concerns of pharmaceutical firms in Enugu State. The descriptive survey design was used. The population of study was 315 staff of pharmaceutical firms. The whole population was used due to small number. A total of 263 staff returned the questionnaire accurately filled. Data were presented and analyzed using mean score and standard deviation using Sprint Likert Scale. The hypotheses was analyzed using Z – test. The findings indicated that Creativity strategy had significant positive effect on regulatory compliance among investors (95. n = 263), 5.673 < 9.681, P. < .05) and Communication strategy had significant positive effect on the growing concerns of pharmaceutical firms in Enugu State, Z (95. n = 263), 6.798 < 9.573, P. < .05) . The study concluded that Creativity strategy and Communication strategy had significant positive effect on regulatory compliance among investors and growing concerns of pharmaceutical firms in Enugu State. The study recommended among others that the management of the pharmaceutical firms should have strategies that align with long-term vision. It will help understand how to appeal to the target audience and directs the efforts of the organisation.

Keywords

Digital Skills Strategy, Sustainability, Pharmaceutical Firms, Enugu State GJFBR-7.31-18

Published by Academic Ink Review Journal. Open Access under CC BY 4.0.