Effect of Responsiveness on the Sustainability of Food and Beverage Manufacturing Firms in Enugu State

Nduka, O. G.; Ogbuke, J. C.; Nwokeukwu, Chioma Joy

doi:10.70878/cjm.2024.05999822

Effect of Responsiveness on the Sustainability of Food and Beverage Manufacturing Firms in Enugu State

Authors: Nduka, O. G., Ogbuke, J. C., Nwokeukwu, Chioma Joy

Journal: Contemporary Journal of Management (CJM), ISSN 2766-1431

Citation: CJM 6(2), 2024-03-30.

DOI: 10.70878/cjm.2024.05999822

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Type: Original Research

Abstract

The study examined the effect of responsiveness on the sustainability of food and beverage manufacturing firms in Enugu state. The specific objectives were to: examine the effect of promptly and effectively addressing tasks on the sales increase; and evaluate the effect of timely communication on the market development of food and beverage manufacturing firms in Enugu state. The area of the study was Enugu state, Nigeria. The study used the descriptive survey design approach. The primary source of data was the administration of questionnaire. The population of the study was seven hundred and twenty one (721) management and senior staff. The sample size of 251 was used using Ferund and Williams’s formula at 5 percent margin of error. Two hundred and fourteen (214) staff returned the questionnaire and accurately filled. Data was presented and analyzed by mean score and standard deviation using Sprint Likert Scale. The hypotheses were analyzed using Z test statistic tool. The findings indicated Promptly and effectively addressing tasks had positive significant effect on the sales increase Z (95, n = 214), 7.143

Keywords

Sustainability, Food and Beverage Manufacturing Firms, Timely Communication, Market Development CJM-6.2-37-50

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