Authors: Anichebe, N. A., Igwe, N. N., Odike, Mary Rose
Journal: Contemporary Journal of Management (CJM), ISSN 2766-1431
Citation: CJM 4(5), 2022-10-06.
DOI: 10.70878/cjm.2022.3a330f93
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Type: Original Research
This study focuses on the effect of Corporate Planning on the performance of selected Money Deposit Banks in Enugu State, Nigeria. The study sought to ascertain the effect of strategic thinking on the productivity of employees in Nigerian money deposit banks, determine the nature of the relationship between long-term planning and organizational effectiveness and ascertain the extent to which organizational vision influences customer satisfaction. The study had a population of 340, from which a sample size of 184 was determined using Taro Yamane’s formula at a 5% level of significance. Instruments used for data collection were questionnaires and interviews. 150 (82%) copies of the questionnaire were returned, while 34 (18%) were not returned. The survey research design was adopted which is anchored on descriptive statistics. Pearson product-moment correlation coefficient and simple linear regression statistical tools were used to test the hypotheses. The findings indicate that organizational vision significantly affects customer satisfaction (r = 0.904; t = 33.201; p
Corporate Planning, Performance, Strategic Thinking, Money Deposit Banks, Nigeria Authorship: Anichebe, N. A., PhD, Prof. Igwe, N. N. & Odike, M. PhD | FULL PDF