IMPACT OF STRATEGIC MANAGEMENT OF INNOVATION ON THE PERFORMANCE OF SMES IN NIGERIA

Okafor, Ozoemena Christian; Oluka, Kingsley Ugochukwu

doi:10.70878/cjm.2023.59e6de25

IMPACT OF STRATEGIC MANAGEMENT OF INNOVATION ON THE PERFORMANCE OF SMES IN NIGERIA

Authors: Okafor, Ozoemena Christian, Oluka, Kingsley Ugochukwu

Journal: Contemporary Journal of Management (CJM), ISSN 2766-1431

Citation: CJM 5(1), 2023-02-16.

DOI: 10.70878/cjm.2023.59e6de25

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Type: Original Research

Abstract

The study sought to examine impact of strategic management of innovation on the performance of SMEs in Nigeria. The specific objectives are to: investigate the effect of product innovation on the performance of SMEs in Nigeria, determine the effect of service provision innovation on the performance of SMEs in Nigeria and ascertain the impact of market innovation on the performance of SMEs in Nigeria. A descriptive survey design was adopted for the study. The Instrument used for data collection was the structured questionnaire. Regression tool was used to test the hypotheses. The findings indicated that product innovation had positive significant effect on performance of SMEs in Nigeria (coff= .335, p-value

Keywords

Strategic Management, Performance of SMEs, Innovation, Nigeria Authored by 1 Okafor, Ozoemena Christian PhD, 2 Oluka, Kingsley Ugochukwu FULL PDF

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