IMPACT OF STRATEGIC MANAGEMENT OF INNOVATION ON THE PERFORMANCE OF SMES IN NIGERIA
Authors: Okafor, Ozoemena Christian, Oluka, Kingsley Ugochukwu
Journal: Contemporary Journal of Management (CJM), ISSN 2766-1431
Citation: CJM 5(1), 2023-02-16.
DOI: 10.70878/cjm.2023.59e6de25
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Type: Original Research
Abstract
The study sought to examine impact of strategic management of innovation on the performance of SMEs in Nigeria. The specific objectives are to: investigate the effect of product innovation on the performance of SMEs in Nigeria, determine the effect of service provision innovation on the performance of SMEs in Nigeria and ascertain the impact of market innovation on the performance of SMEs in Nigeria. A descriptive survey design was adopted for the study. The Instrument used for data collection was the structured questionnaire. Regression tool was used to test the hypotheses. The findings indicated that product innovation had positive significant effect on performance of SMEs in Nigeria (coff= .335, p-value
Keywords
Strategic Management, Performance of SMEs, Innovation, Nigeria Authored by 1 Okafor, Ozoemena Christian PhD, 2 Oluka, Kingsley Ugochukwu FULL PDF
Full Text
The study sought to examine impact of strategic management of innovation on the performance of SMEs in Nigeria. The specific objectives are to: investigate the effect of product innovation on the performance of SMEs in Nigeria, determine the effect of service provision innovation on the performance of SMEs in Nigeria and ascertain the impact of market innovation on the performance of SMEs in Nigeria. A descriptive survey design was adopted for the study. The Instrument used for data collection was the structured questionnaire. Regression tool was used to test the hypotheses. The findings indicated that product innovation had positive significant effect on performance of SMEs in Nigeria (coff= .335, p-value