Digital Literacy and Customers Experience of Small and Medium Enterprises in Enugu State

Digital Literacy and Customers Experience of Small and Medium Enterprises in Enugu State

Ede, Titus Eguji, PhD
Department of Psychology and Sociological Studies, Ebonyi State University, Abakaliki

Abstract

This study evaluated digital literacy and customer experience of small and medium enterprises in Enugu state. The objectives were to: Examine the relationship between creativity and reliability of small and medium enterprises and identify the relationship between functional skills and the integrity of small and medium enterprises in Enugu state. The study used the descriptive survey design approach. The primary source of data was the administration of the questionnaire.  A total population of 1283 selected employees of the study organizations. The adequate sample size of two hundred and ninety-five (295) using Freund and William’s statistic formula at a 5 percent margin of error. Data was presented and analyzed by mean score and standard deviation using Sprint Likert Scale. The hypotheses were analyzed using the Pearson correlation coefficient (r) statistic tool. The findings of the study revealed that creativity had a significant positive relationship with the reliability of small and medium enterprises in Enugu state, r(95,n = 287), =.489 <.700, p<.05) and that functional skills had significant positive with the integrity of small and medium enterprises in Enugu state, r(95, n = 287),  =.409 <.976). The study concluded that creativity and Functional skills had significant positive with the reliability and integrity of small and medium enterprises in Enugu state. Digital literacy shows the ability to access the internet which involves locating, evaluating, and creating content using technology and communicating effectively with others. The study among other things recommended that the management of the small and medium enterprises should equip themselves with digital literacy to enhance Creativity and innovation for the development of new ways of improving an existing product or service to optimize the business.

Keywords ­­­­­­ Digital Literacy; Customers Experience; Small and medium Enterprises; Enugu State
Citation Ede, T. E. (2023). Digital Literacy and Customers Experience of Small and Medium Enterprises in Enugu State. Contemporary Journal of Psychology and Behavioral Science, 4(1), 1-15 https://doi.org/10.5281/zenodo.8280171
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