Positive Impact of Social Media on Academic Achievement of Students: A Study of Selected Tertiary Institutions in Anambra State

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Positive Impact of Social Media on Academic Achievement of Students: A Study of Selected Tertiary Institutions in Anambra State

Ike, P. A., Chidebe, A. E., Ufoaroh, E. T., Okonkwo, I. R. & Albert, U. G.

Abstract
This study indicates that social media enhances academic achievement in some tertiary institutions in Anambra State. It studied students’ utilization of social media for academic objectives, the platforms employed, its function in collaborative learning, and the obstacles encountered. Approximately 7,000 students from Nnamdi Azikiwe University Awka, Chukwuemeka Odumegwu Ojukwu University, Igbariam and Federal Polytechnic Oko engaged in a descriptive survey. Four hundred students were selected using stratified random sampling for proportionality. The research gathered data with a structured questionnaire featuring Likert-scale items aligned with the study objectives. SPSS was utilized for descriptive statistics, including frequencies, percentages, and means. Social media enhances students’ academic achievement by augmenting knowledge, elucidating intricate subjects, and incentivizing study efforts. WhatsApp and YouTube emerged as the predominant academic platforms, while social media facilitated collaborative learning via group discussions, resource sharing, and peer critique. Nonetheless, distractions from non-academic content, poor internet connectivity, exorbitant data rates, and challenges in locating authentic information may hinder academic productivity. The research indicated that social media enhances academic achievement, although is constrained by infrastructure and behavioral factors. It advocates for specialized digital study-skills training to promote intentional academic engagement, institutional endorsement of prevalent platforms for organized learning assistance, enhanced collaborative learning via moderated academic groups, and improved internet access and digital literacy to mitigate challenges in online academic participation.

Keywords: Social Media; Academic Achievement; Tertiary Institutions; Anambra State

CJSSH 6.2 (26-34)Download

Citations – APA

Ike, P. A., Chidebe, A. E., Ufoaroh, E. T., Okonkwo, I. R. & Albert, U. G. (2025). Positive Impact of Social Media on Academic Achievement of Students: A Study of Selected Tertiary Institutions in Anambra State. Contemporary Journal of Social Science and Humanities 6(2), 26-34. DOI: https://doi.org/10.5281/zenodo.17852210
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