Live Covid-19
United States 89,360,080
Cases: 89,360,080
Deaths: 1,042,678
Recovered: 84,916,391
Active: 3,401,011
India 43,471,282
Cases: 43,471,282
Deaths: 525,139
Recovered: 42,836,906
Active: 109,237
Brazil 32,358,451
Cases: 32,358,451
Deaths: 671,466
Recovered: 30,846,850
Active: 840,135
France 31,083,859
Cases: 31,083,859
Deaths: 149,533
Recovered: 29,620,989
Active: 1,313,337
Germany 28,293,960
Cases: 28,293,960
Deaths: 141,189
Recovered: 26,702,200
Active: 1,450,571
United Kingdom 22,720,345
Cases: 22,720,345
Deaths: 180,330
Recovered: 22,145,429
Active: 394,586
Italy 18,523,111
Cases: 18,523,111
Deaths: 168,353
Recovered: 17,469,969
Active: 884,789
Russia 18,433,394
Cases: 18,433,394
Deaths: 381,165
Recovered: 17,861,605
Active: 190,624
South Korea 18,368,857
Cases: 18,368,857
Deaths: 24,555
Recovered: 18,204,741
Active: 139,561
Turkey 15,123,331
Cases: 15,123,331
Deaths: 99,032
Recovered: 15,005,249
Active: 19,050
Spain 12,734,038
Cases: 12,734,038
Deaths: 107,906
Recovered: 12,218,358
Active: 407,774
Vietnam 10,746,470
Cases: 10,746,470
Deaths: 43,087
Recovered: 9,681,318
Active: 1,022,065
Argentina 9,367,172
Cases: 9,367,172
Deaths: 129,070
Recovered: 9,163,334
Active: 74,768
Japan 9,329,520
Cases: 9,329,520
Deaths: 31,281
Recovered: 9,135,363
Active: 162,876
Netherlands 8,184,179
Cases: 8,184,179
Deaths: 22,378
Recovered: 8,063,483
Active: 98,318
Australia 8,162,153
Cases: 8,162,153
Deaths: 9,930
Recovered: 7,905,095
Active: 247,128
Iran 7,238,126
Cases: 7,238,126
Deaths: 141,389
Recovered: 7,062,657
Active: 34,080
Colombia 6,175,181
Cases: 6,175,181
Deaths: 140,070
Recovered: 5,984,546
Active: 50,565
Indonesia 6,090,509
Cases: 6,090,509
Deaths: 156,740
Recovered: 5,916,854
Active: 16,915
Mexico 6,034,602
Cases: 6,034,602
Deaths: 325,716
Recovered: 5,192,957
Active: 515,929
Poland 6,015,634
Cases: 6,015,634
Deaths: 116,429
Recovered: 5,335,673
Active: 563,532
Portugal 5,171,236
Cases: 5,171,236
Deaths: 24,149
Recovered: 4,745,321
Active: 401,766
Ukraine 5,017,038
Cases: 5,017,038
Deaths: 108,638
Recovered: 4,906,519
Active: 1,881
North Korea 4,744,430
Cases: 4,744,430
Deaths: 73
Recovered: 4,736,220
Active: 8,137
Malaysia 4,566,055
Cases: 4,566,055
Deaths: 35,765
Recovered: 4,500,856
Active: 29,434
Thailand 4,525,269
Cases: 4,525,269
Deaths: 30,667
Recovered: 4,470,490
Active: 24,112
Austria 4,438,883
Cases: 4,438,883
Deaths: 18,792
Recovered: 4,314,940
Active: 105,151
Israel 4,344,800
Cases: 4,344,800
Deaths: 10,958
Recovered: 4,259,884
Active: 73,958
Belgium 4,225,222
Cases: 4,225,222
Deaths: 31,903
Recovered: 4,122,858
Active: 70,461
South Africa 3,993,843
Cases: 3,993,843
Deaths: 101,793
Recovered: 3,880,462
Active: 11,588

Branded Vegetable Oil and Consumer Preference among Students of Delta State Polytechnics

Branded Vegetable Oil and Consumer Preference among Students of Delta State Polytechnics

ABSTRACT

This study examined branded vegetable oil and consumer preference among students of Delta State Polytechnics. Several brands exist in the market, consumer choice frequently changes as per new innovations, changes in test like and dislike related to vegetable oil, vegetable oil is an important element in the food items.  Thus, there is need to know the factors that influence consumer preference. To achieve this objective, a structured questionnaire was developed to measure the variables that influence consumer preference towards vegetable oil. The stratified random sampling technique was adopted to select the sample object, a sample size of 397 was determined using Taro Yamene’s formula and Bowleys proportion allocation formula was adopted to allocate questionnaire to strata.  Copies of questionnaire were distributed to students of Delta state Polytechnics in the three senatorial districts and 320 copies of questionnaire was suitable for analysis. Cronbach Alpha was used to test the reliability of the research instrument. All variables exceeded 0.70. The hypotheses tested using Multiple Linear Regression (MLR) showed that brand awareness, perceived quality and brand image have positive effect on consumer preference. The findings equally show that brand awareness is the most contributing factor to consumer preference having the highest β – value of 0.437. The study therefore concluded that consumer awareness of a particular brands leads to purchase of that brand. Based on the findings, the study recommended that Brand manager should actively promote and improve brand awareness of their vegetable oil brands to ensure that consumers recognizes and recall the brand through frequent advertisement and Vegetable Oil Company should dedicate effort and resources to improve on quality in terms of taste and flavor of vegetable oil.

Keywords: Branded Vegetable Oil; Consumer; Preference among Students; Delta State Polytechnics

Authorship
1Emmanuel, Francisca Ebele, 2Prof. Nwaizugbo, I.C Ph.D and 3Oparah, Promise Chika Ph.D

Download FULL PDF

 

Categories: