Live Covid-19
United States 100,863,106
Cases: 100,863,106
Deaths: 1,106,860
Recovered: 98,283,998
Active: 1,472,248
India 44,674,667
Cases: 44,674,667
Deaths: 530,628
Recovered: 44,138,235
Active: 5,804
France 38,067,974
Cases: 38,067,974
Deaths: 159,093
Recovered: 36,974,097
Active: 934,784
Germany 36,557,861
Cases: 36,557,861
Deaths: 158,198
Recovered: 35,869,800
Active: 529,863
Brazil 35,408,852
Cases: 35,408,852
Deaths: 690,231
Recovered: 34,262,104
Active: 456,517
South Korea 27,331,250
Cases: 27,331,250
Deaths: 30,769
Recovered: 26,382,172
Active: 918,309
Japan 25,220,452
Cases: 25,220,452
Deaths: 50,344
Recovered: 20,754,250
Active: 4,415,858
Italy 24,488,080
Cases: 24,488,080
Deaths: 181,733
Recovered: 23,799,178
Active: 507,169
United Kingdom 24,024,746
Cases: 24,024,746
Deaths: 197,253
Recovered: 23,754,601
Active: 72,892
Russia 21,617,601
Cases: 21,617,601
Deaths: 392,231
Recovered: 21,018,980
Active: 206,390
Turkey 17,005,537
Cases: 17,005,537
Deaths: 101,400
Recovered:
Active: 16,904,137
Spain 13,614,807
Cases: 13,614,807
Deaths: 116,108
Recovered: 13,403,322
Active: 95,377
Vietnam 11,517,722
Cases: 11,517,722
Deaths: 43,177
Recovered: 10,608,922
Active: 865,623
Australia 10,754,429
Cases: 10,754,429
Deaths: 16,244
Recovered: 10,546,102
Active: 192,083
Argentina 9,739,856
Cases: 9,739,856
Deaths: 130,034
Recovered: 9,590,198
Active: 19,624
Netherlands 8,544,770
Cases: 8,544,770
Deaths: 22,920
Recovered: 8,498,809
Active: 23,041
Taiwan 8,369,226
Cases: 8,369,226
Deaths: 14,478
Recovered: 8,036,406
Active: 318,342
Iran 7,559,855
Cases: 7,559,855
Deaths: 144,640
Recovered: 7,335,301
Active: 79,914
Mexico 7,132,792
Cases: 7,132,792
Deaths: 330,525
Recovered: 6,400,759
Active: 401,508
Indonesia 6,680,203
Cases: 6,680,203
Deaths: 159,978
Recovered: 6,469,238
Active: 50,987
Poland 6,354,402
Cases: 6,354,402
Deaths: 118,340
Recovered: 5,335,940
Active: 900,122
Colombia 6,318,021
Cases: 6,318,021
Deaths: 141,911
Recovered: 6,142,640
Active: 33,470
Austria 5,576,695
Cases: 5,576,695
Deaths: 21,232
Recovered: 5,508,210
Active: 47,253
Portugal 5,546,290
Cases: 5,546,290
Deaths: 25,517
Recovered: 5,500,769
Active: 20,004
Greece 5,404,690
Cases: 5,404,690
Deaths: 34,309
Recovered: 5,338,821
Active: 31,560
Ukraine 5,341,284
Cases: 5,341,284
Deaths: 110,586
Recovered: 5,216,858
Active: 13,840
Malaysia 5,000,332
Cases: 5,000,332
Deaths: 36,713
Recovered: 4,941,114
Active: 22,505
Chile 4,937,047
Cases: 4,937,047
Deaths: 62,571
Recovered: 4,858,162
Active: 16,314
North Korea 4,772,813
Cases: 4,772,813
Deaths: 74
Recovered: 4,772,739
Active: 0
Israel 4,727,322
Cases: 4,727,322
Deaths: 11,878
Recovered: 4,704,016
Active: 11,428

Branded Vegetable Oil and Consumer Preference among Students of Delta State Polytechnics

Branded Vegetable Oil and Consumer Preference among Students of Delta State Polytechnics

ABSTRACT

This study examined branded vegetable oil and consumer preference among students of Delta State Polytechnics. Several brands exist in the market, consumer choice frequently changes as per new innovations, changes in test like and dislike related to vegetable oil, vegetable oil is an important element in the food items.  Thus, there is need to know the factors that influence consumer preference. To achieve this objective, a structured questionnaire was developed to measure the variables that influence consumer preference towards vegetable oil. The stratified random sampling technique was adopted to select the sample object, a sample size of 397 was determined using Taro Yamene’s formula and Bowleys proportion allocation formula was adopted to allocate questionnaire to strata.  Copies of questionnaire were distributed to students of Delta state Polytechnics in the three senatorial districts and 320 copies of questionnaire was suitable for analysis. Cronbach Alpha was used to test the reliability of the research instrument. All variables exceeded 0.70. The hypotheses tested using Multiple Linear Regression (MLR) showed that brand awareness, perceived quality and brand image have positive effect on consumer preference. The findings equally show that brand awareness is the most contributing factor to consumer preference having the highest β – value of 0.437. The study therefore concluded that consumer awareness of a particular brands leads to purchase of that brand. Based on the findings, the study recommended that Brand manager should actively promote and improve brand awareness of their vegetable oil brands to ensure that consumers recognizes and recall the brand through frequent advertisement and Vegetable Oil Company should dedicate effort and resources to improve on quality in terms of taste and flavor of vegetable oil.

Keywords: Branded Vegetable Oil; Consumer; Preference among Students; Delta State Polytechnics

Authorship
1Emmanuel, Francisca Ebele, 2Prof. Nwaizugbo, I.C Ph.D and 3Oparah, Promise Chika Ph.D

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