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Effect of Responsiveness on the Sustainability of Food and Beverage Manufacturing Firms in Enugu State

Effect of Responsiveness on the Sustainability of Food and Beverage Manufacturing Firms in Enugu State

Authored by
Nduka, O. G.a, Ogbuke, J. C.b, & Nwokeukwu, C. J.c
abcDepartment Business Administration, Enugu State University of Science and Technology, Nigeria

Abstract
The study examined the effect of responsiveness on the sustainability of food and beverage manufacturing firms in Enugu state. The specific objectives were to: examine the effect of promptly and effectively addressing tasks on the sales increase; and evaluate the effect of timely communication on the market development of food and beverage manufacturing firms in Enugu state. The area of the study was Enugu state, Nigeria. The study used the descriptive survey design approach. The primary source of data was the administration of questionnaire. The population of the study was seven hundred and twenty one (721) management and senior staff. The sample size of 251 was used using Ferund and Williams’s formula at 5 percent margin of error. Two hundred and fourteen (214) staff returned the questionnaire and accurately filled. Data was presented and analyzed by mean score and standard deviation using Sprint Likert Scale. The hypotheses were analyzed using Z – test statistic tool. The findings indicated Promptly and effectively addressing tasks had positive significant effect on the sales increase Z (95, n = 214), 7.143 < 8.100, P. <. 05 and Timely communication had significant positive effect on the market development of food and beverage manufacturing firms in Enugu state Z (95, n = 214), 5.195 < 7.690, P. <. 05. The study concluded that promptly and effectively addressing tasks and timely communication had significant effect on the sales increase and market development of food and beverage firms in Enugu State. The study Recommended among others that the management of food and beverage firms should try and break the workload into manageable chunks and setting priorities, as it will help break the cycle of missed deadlines, last-minute rushes, and procrastination.

Keywords: Sustainability; Food and Beverage Manufacturing Firms; Timely Communication; Market Development
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