Corporate Strategy and Performance of Selected Deposit Money Banks in Enugu Metropolis

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• October 5, 2023
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Asogwa, Francis Ikwere¹ & Esther Maduagwu PhD²
Department of Business Administration, Enugu state University of Science and Technology

Abstract This study examined corporate strategy and performance of selected deposit money banks in Enugu Metropolis. The objectives of the study were to ascertain the effect of vertical integration on efficiency of the selected deposit money banks in Enugu Metropolis, evaluate the effect of related diversification on customer patronage of the selected deposit money banks in Enugu State and identify the effect of international expansion on market share of the selected deposit money banks in Enugu State. The descriptive survey research design was adopted in the study. The population of the study was 212 while the sample size of 139 was adopted using the Taro Yamane’s formula. The data were analysed using frequencies and percentages while the hypotheses were tested using the SPSS statistical tool. The findings included that vertical integration has significant positive effect on efficiency of deposit money banks in Enugu metropolis (F (126) =3368.32, p= 0.05), related diversification has significant positive effect on customer patronage of selected deposit money banks in Enugu metropolis (F (126) =7235.33, p =0.05) and international expansion has significant positive effect on market share of the selected deposit money banks in Enugu metropolis (F (126) =4861.99, p =0.05). This study concluded that corporate strategy has significant positive effect on performance of deposit money banks in Enugu state and it was recommended that management of deposit money banks should adopt vertical integration by interacting personally with their customers, adopt related diversification by moving into a new industry the has related similarities with the existing firm and adopt international expansion by taking their business operations, products and services to other countries. Keywords Selected Deposit Money Banks; Corporate Strategy; Enugu Metropolis; Vertical Integration; Customer Patronage Citation Asogwa, F. I. & Maduagwu, E. (2023).  Corporate Strategy and Performance of Selected Deposit Money Banks in Enugu Metropolis. International Journal of Advanced Finance and Accounting, 4(4), 1-15 https://doi.org/10.5281/zenodo.8410345