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Effect of Compromising Strategy on the Performance of Food and Beverage Manufacturing Firms in Enugu State

Effect of Compromising Strategy on the Performance of Food and Beverage Manufacturing Firms in Enugu State

Authored by

Nnadi, Chikezie Sunday Onoh PhDa, Igwe, Magnus Obiorab

aDepartment of Business Administration and Management, Enugu State University of Science and Technology, Enugu
bDepartment of Institute of Peace, Conflict and Development Studies, Institute of Management and Technology, Enugu

Abstract

The study evaluated the effect of compromising strategy on the performance of food and beverage manufacturing firms in Enugu State. The specific objectives were to; examine the effect of engaging in mindfulness activities on the output; and evaluate the effect of talking through conflicts with employee sales volume food and beverage manufacturing firms in Enugu State. Three manufacturing firms were selected for study with a population of seven hundred and sixty five (765). Two hundred and eighty four (284) sample seize was gotten using Ferund and William formula. The study used the descriptive survey design approach. The primary source of data was the administration of questionnaire. Two hundred and thirty-eight (238) staff returned their questionnaire and accurately filled. Data was presented and analyzed by mean score (3.0 and above agreed while below 3.0 disagreed) and standard deviation using Sprint Likert Scale. The hypotheses were analyzed using Z – test statistic tool. The findings indicated that Engaging in mindfulness activities had significant positive effect on the output, Z(95, n = 238), 5.380 < 7.908,P <. 05 and talking through conflicts had significant positive effect with the employee sales volume food and beverage manufacturing firms in Enugu State. Z(95, n = 238), 6.709 < 8.589,P <. 05. The concluded that engaging in mindfulness activities and talking through conflicts had significant positive effect with the employee sales volume food and beverage manufacturing firms in Enugu State. The study recommended among others that to improve mental stability and minimize negativity and stress in the food and beverage manufacturing firms there is need to be mindful of the activities that we do. It will encourage paying attention to thoughts, actions and body.

Keywords: Compromising Strategy; Performance; Food and Beverage Manufacturing Firms; Enugu
DOI: 10.5281/zenodo.10688566

 

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